Sports Media Africa

Media Rights Under Management

Sports Media Africa, has been appointed by the German Football Federation (DFB) as its 2022-26 media rights distribution partner for the Sub Saharan Africa region.

Appointed by DAZN and FIBA, SMA has distributed the 2023 FIBA World Cup African qualifiers.

Distribution of premier boxing rights in SSA.

SMA is increasing its digital footprint and has made investments in diversifying its digital distribution platforms.

The Sports Hub is a platform for the latest sports news, highlights, interviews, press conferences and behind the scenes dynamics of the sporting world. The platform is currently on Safaricom’s Baze platform in Kenya.

Sports Stream is an OTT (over-the-top) streaming platform focused on delivering sports content to fans in Sub Saharan Africa, launching in Kenya first. The platform offers a wide range of sports content, including live events, highlights, news, and analysis, and is available through a user-friendly mobile application.

African audiences demand authentic sports content that depict their sporting culture and which most importantly depict sporting realties that exist in the African sports environment. SMA has strategic plan is to produce high quality sports programmes (highlights, magazine programmes and reality TV series) and in addition, to producing live rights.

The Try Factor is a reality TV series that documents a rugby talent identification competition for high school players (girls and boys) in South Africa. The series will capture the making of these new rugby heroes.