Use the Power of Sports to Connect – President Nelson Mandela once said “Sport has the power to change the world”.
These immortal words have a profound influence in guiding Sports Media Africa’s philosophical disposition, values and principles. Our outlook is inherently mass market oriented and we are looking to cater and service the majority of the African population who need their content free and ubiquitous.
The African sports mass media is largely untapped and underserved.
SMA will position itself as a leader in serving the mass market with a diverse sports portfolio that appeals to the market.
African sports fans demand sports content that resonates and appeals to their palate.
SMA will champion this cause by providing the right content, to the appropriate segments of the fanbase, and at their preferred platform of choice.
SMA has been involved in the distribution and management of the various premium sports rights. It has acted in various roles as a proprietor (rights holder), agent and/or partner. The experience and exposure gained, has equipped it with knowledge and insight of the nuances and dynamics of the Sub Sahara African sports rights market.
