Connecting Sport With Audiences

Sports Media Africa · Since 2014

Powering Africa’s
Sports Media.

From media rights and AI production to mobile distribution and fan engagement, we help sports organisations bring content to market and build commercial value across Africa.

Explore Our Model Discover Capabilities

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One connected sports economy

From rights
to revenue

01Rights

Unlock the property.

Licensing, syndication, representation and market access.

Stage 1 / 5 · Rights

One connected sports economy

From rights to revenue

01Rights
Unlock the property.
Licensing, syndication, representation and market access.
02Production
Bring every moment to life.
AI-enabled cameras, cloud workflows and live content at scale.
03Distribution
Reach audiences everywhere.
Broadcasters, OTT platforms, telecom networks and mobile-first channels.
04Engagement
Turn viewers into communities.
AFSOC 360, social storytelling, predictions, rewards and direct fan interaction.
05Monetisation
Build sustainable value.
Sponsorship, advertising, licensing, platform revenues and measurable partnerships.

One partner. Multiple capabilities. Built for African markets.

Selected experience

Sport. Screens. Stories.

Rights distribution, mobile content and African football publishing are part of SMA’s operating history. Explore the work behind the proposition.

Explore our work

Rights distribution · 2022–2026

DFB-Pokal

European cup football. African media markets.

Portfolio draft: details subject to approval

Rights distribution

FIBA African Qualifying

Basketball rights. Regional audience access.

Portfolio draft: details subject to approval

Mobile distribution

Sports Hub / Safaricom Baze

Sports content in a mobile-first ecosystem.

Portfolio draft: details subject to approval

Digital publishing

AFSOC 360

African football. An editorial point of view.

Portfolio draft: details subject to approval

What we do

Our capabilities

From the rights deal to the screen, and from the audience to the commercial return, SMA connects the work that makes sports media valuable.

Media Rights & Distribution

Packaging and placing sports rights with broadcasters, telcos and digital platforms, market by market.

AI Sports Production

Automated and remote production models that make more fixtures economical to cover.

OTT & Digital Distribution

Getting live and on-demand sport onto the phones, platforms and telco services fans already use.

Sponsorship & Commercialisation

Sponsorship and partnership packages that brands can justify and properties can deliver.

Digital Media & Fan Engagement

Editorial, social and interactive content that keeps fans engaged between matches.

Sports Technology & Transformation

Practical roadmaps for the systems behind competitions, content and fan data.

Strategic Advisory & Market Entry

Local knowledge and partner introductions for organisations entering African sport and media.

Sports Development & Infrastructure

Planning venues and programmes so they are ready for broadcast, digital and commercial use.

Our platforms

Platforms built around audiences

Digital African football publishing

An editorial operation publishing African football stories in social-first formats, built around what fans follow day to day.

Social-first storytelling
African football publishing
Fan engagement formats

Multi-screen distribution proposition

In development

Sports Stream

A proposed platform to carry African sport across mobile, web and connected TV. Scope, partners and launch are still being defined.

Multi-screen delivery
Rights-aligned packaging
Mobile-first by design

Relationships

Current & Previous Partners

A selection of organisations SMA has worked with or engaged through current and previous commercial and technology relationships; individual arrangements vary by project and period.